Responsibilities

• - Works with key stakeholders to ensure alignment on content requirements, objectives, assumptions, and success factors before copy development begins.
• - Participates in creative meetings for project kickoffs and brainstorming sessions with designers and business partners.
• - Generates ideas and develops clear, concise, compelling copy based on agreed-upon strategy.
• - Understands the various audience segments for an assigned campaign; tailors content to reflect the desired tone, sentiment, and intent of the messaging and elicit the desired reaction/response.
• - Applies writing and content style guidelines and incorporates T. Rowe Price brand tone, voice, and principles in copy.
• - Understands the unique content preferences of digital consumers (functional, engaging, scannable, concise, platform-friendly, searchable).
• - Uses approved generative AI tools as part of the creative process, with required governance.
• - Presents ideas and works in an iterative manner—responding with copy that addresses stakeholder feedback or research findings.
• - Reviews and edits content produced by marketing partners and creative colleagues.
• - Manages time and project load to meet deadlines as agreed upon with business partners.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 2+ years of total relevant work experience.
• 2+ years of total relevant work experience.

Preferred

• 2+ years of editorial or copywriting experience in the financial industry, including digital, development of messaging strategies, creative campaigns, and marketing communications.
• Experience with SEO and accessibility principles and application.
• Experience with Figma and highly comfortable using Microsoft Office Suite and Adobe Acrobat.
• Outstanding writing, editing, communication, and presentation skills.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits