Responsibilities:
Develop digital content strategies aligned with short-term and long-term marketing goals in collaboration with the Director of Marketing and Communications Manager
Develop and maintain a social media content calendar aligned with business priorities, firm initiatives, and market activity
Research industry trends and competitor activity to ensure our content stays relevant, timely, and competitive
Bring forward creative ideas for improving website engagement, digital storytelling, and social media performance
Under the direction of the Communications Manager, own and manage our social media presence across all platforms using Hootsuite,
Develop creative campaigns, identify trends, and bring forward proactive ideas that elevate our brand
Monitor and respond to audience engagement across social media platforms in a timely and professional manner
Collaborate with Communications Specialists to source content, stories, and project highlights for social media and digital platforms
Attend firm events such as groundbreakings, ribbon cuttings and other milestones to capture photo and video content for social media and digital platforms, coordinating with the Multimedia team for postproduction.
Write and edit compelling digital content including social media posts, website pages, project case studies, service descriptions, and other online resources
Transform technical information into accessible, engaging content for our target audiences including clients, potential clients, partners, and agencies
Create, publish, and manage engaging content across social media, the website, and other digital platforms ensuring consistency in brand voice, style, and tone
Support creation of multimedia content including text, imagery, and video assets for digital platforms
Coordinate with the Multimedia team on implementation of content changes in WordPress and ensure updates go live accurately and on time
Serve as the point person for coordinating website content updates across our 500+ page site
Schedule, prioritize, and track updates in collaboration with the Director of Marketing, Communications Specialists, and Multimedia team.
QA all website content before and after updates go live
Conduct regular reviews of website content to identify outdated or underperforming pages and coordinate updates accordingly
Work with our SEO consultant to ensure all digital content incorporates keyword strategy and SEO best practices to maximize reach and search visibility
Monitor and analyze web traffic, social media metrics, and content performance, identifying best practices and providing recommendations for improvement