Responsibilities

• Research, write, and edit high-performing blog articles and digital copy optimized for search visibility, user engagement, and organic traffic growth.
• Develop and execute content strategies that drive website traffic, enhance brand awareness, generate leads, and boost overall search engine rankings.
• Leverage AI-driven content and research tools to maximize workflow efficiency while maintaining editorial quality, brand authenticity, accuracy, and a natural human tone.
• Apply comprehensive on-page SEO best practices, including targeted keyword research, metadata optimization, strategic internal linking, and structured formatting.
• Drive off-page SEO and digital outreach initiatives through social bookmarking, strategic content promotion, and backlink acquisition to strengthen search authority.
• Identify and secure high-quality backlink opportunities across industry publications, directories, partner sites, and relevant digital placements.
• Contribute creative campaign concepts, content ideas, and editorial calendar management to support annual marketing and media planning.
• Write and refine diverse digital marketing collateral, including ad creative, web copy, promotional materials, and merchandising assets.
• Proofread, fact-check, and polish both AI-generated and original content to guarantee SEO compliance, tone consistency, and high editorial standards.
• Collaborate with cross-functional teams including Marketing, Product, Design, and SEO to align content with business goals and organic growth objectives.

Requirements

• Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field preferred
• 2+ years of experience in copywriting, content marketing, or digital publishing (B2B or product-driven experience a plus)
• Strong understanding of SEO principles and content optimization strategies
• Excellent writing, editing, and proofreading skills with attention to detail
• Ability to translate technical or product-heavy information into clear, engaging content
• Familiarity with keyword research tools and content performance analytics a plus
• Strong storytelling ability with a persuasive and engaging writing style
• Highly organized with the ability to manage multiple deadlines and content priorities
• Collaborative mindset with strong communication skills
• Data-driven approach to content improvement and optimization

Preferred

• Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field preferred
• 2+ years of experience in copywriting, content marketing, or digital publishing (B2B or product-driven experience a plus)
• Strong understanding of SEO principles and content optimization strategies
• Excellent writing, editing, and proofreading skills with attention to detail
• Ability to translate technical or product-heavy information into clear, engaging content
• Familiarity with keyword research tools and content performance analytics a plus
• Strong storytelling ability with a persuasive and engaging writing style
• Highly organized with the ability to manage multiple deadlines and content priorities
• Collaborative mindset with strong communication skills
• Data-driven approach to content improvement and optimization

Benefits

• Referral, Holiday, and Annual Bonuses
• Annual pay increases
• Paid Time Off
• Medical, Dental, and Vision Insurance
• Company-paid Short Term and Long Term disability
• Company-paid Life Insurance
• Tuition Reimbursement
• Traditional and Roth 401(k) plans with company matching contributions
• Charitable donation matching programs
• Free, company-sponsored 1-on-1 tutoring for children/dependents of MSI employees in grades k-12, including free tutoring for SAT and ACT tests