Responsibilities

• Directs the Lied Center’s communications and promotion strategy across digital content, media relations, public relations, and audience development to increase visibility, deepen community engagement, and achieve ticket sales objectives.
• Creates compelling, mission-driven content to maximize sales and engagement across digital, email, social media, and press channels.
• Develops and executes monthly and quarterly strategies for integrated communications and public relations campaigns to promote season performances, arts education initiatives, rental activities, and institutional priorities.
• Builds and maintains strong relationships with media, campus partners, community organizations, and key stakeholders, including Friends of Lied, to expand reach and support advocacy efforts.
• Identifies and implements strategies to attract and grow new and diverse audiences across art forms.
• Collaborates closely with the Deputy Director and Lied Center leadership to align communications strategies with revenue goals, maximize ticket sales, and strengthen patron engagement.
• Manages non-paid marketing partnerships, trades, and collaborative promotions.
• Oversees internal and campus communications to ensure alignment and clarity of messaging

Requirements

• Bachelor’s degree in arts management, communications, public relations, public administration, marketing or related field including fine arts education or business, plus two years of media/public relations or developing digital content and campaigns experience; equivalent education/experience considered
• Excellent written and oral communication skills, and effective public and community relations skills essential.
• Knowledge of computer applications and planning required.
• A portfolio that clearly demonstrates digital content development

Preferred

• Master’s degree in arts management, communications, public relations, public administration, marketing, or related field including fine arts education, or business
• Successful track record of being responsible for increasing organizational awareness and media coverage
• Audience development experience or other background in performing arts
• proven ability to meet deadlines.
• Experience in institutional budget development and management
• Experience developing and executing integrated communications or marketing campaigns within the performing arts, nonprofit, higher education, or live entertainment industries.
• A strong portfolio of content development work, including writing samples and campaign examples across multiple channels that reflect the ability to create compelling, audience-focused messaging that drives engagement and sales.
• Experience leveraging data and analytics to inform content strategy, evaluate campaign effectiveness, and continuously improve results.
• Experience supervising or mentoring staff, interns, or student employees, with a commitment to fostering collaboration and professional growth.
• Familiarity with CRM systems, ticketing platforms, or audience databases (such as Tessitura or similar systems) and their integration with marketing and communications efforts.