Digital Content & Communications Manager

Responsibilities

• Plan and produce the League’s content across the website, social channels and email
• Act as the first point of contact for the media, and work with Commercial, clubs and partners to make the most of what we do
• Work alongside our regular contributors, occasionally commission additional work, and use insight and data to decide where effort is best spent
• Shape the League’s content strategy across the season, planning around key moments and where effort will have most impact
• Run the League’s website content and social channels
• Find and tell the League’s most compelling stories through features and interviews
• Produce matchday content, short-form video and graphics
• Deliver the weekly, monthly and seasonal awards, and email campaigns to supporters
• Use analytics to shape content decisions and report on performance
• Handle front-line media enquiries, press releases and statements, promote League announcements and support the League’s wider PR

Requirements

• Organised and self-motivated; sees work through without being chased
• Strong, accurate writing, including features or interviews built on original quotes
• Strategic and analytical; uses data and insight to decide what to do and why
• Edits short-form video for social
• Produces social graphics using templates and design tools
• Confident with website CMSs, social scheduling tools (e.g. Hootsuite) and analytics, and comfortable using AI tools
• Good knowledge of English football and a genuine interest in the non-league game
• Sound judgement on tone, timing and channel, and knows when to escalate
• Handles competing requests calmly with colleagues and clubs