Responsibilities

• Collaborate with university stakeholders to understand objectives and target audiences.
• Conduct content audits and gap analyses to identify opportunities.
• Develop and implement a content strategy that supports UT Arlington’s goals.
• Create content calendars to ensure consistent, timely content delivery across all digital platforms.
• Act as a consultant to various teams, guiding the creation of high-quality, engaging content for websites, blogs, social media, email newsletters, and other digital channels.
• Work with subject matter experts to gather accurate information and insights.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Optimize content for Search Engine Optimization and user experience.
• Partner with the digital and design teams to ensure cohesive content across all channels.
• Collaborate with web developers and designers to optimize content presentation.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related degree.
• Seven (7) years of experience in content strategy or digital content marketing; or eleven (11) years of an equivalent combination of education and experience in a similar role.
• Proficiency in content management systems (CMS) and web publishing tools.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with analytics tools to track content performance (e.g., google analytics).
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Strong interpersonal and collaboration skills.
• Exceptional writing, editing, and proofreading skills with a keen attention to detail.

Preferred

• Master’s degree in marketing, communications, journalism, or a related degree.
• Nine (9) years of experience in content strategy or digital content marketing.

Benefits

• We are proud to offer a comprehensive benefits package to all our employees at the University.
• https://www.uta.edu/hr/employee-benefits
• To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php