Responsibilities

• Website Management: Learn website platform, propose and implement design and layout, and initiate improvements to enhance the website's user experience and visual appeal.
• Keep the district website up-to-date with accurate and timely information.
• Remove outdated or irrelevant content.
• Collaborate with building and district leaders to gather content, while ensuring consistency.
• Provide support to designated website school and district-wide editors.
• Social Media Management: Develop and implement a comprehensive social media strategy to engage with the Billerica Public Schools community.
• Create and curate engaging content, including text, images, and videos.
• Monitor messages on social media platforms.
• Coordinate with school and district leadership to identify key messages and target audiences.
• Other Duties as Assigned: Assist with other communication and marketing projects as needed.

Requirements

• Strong understanding of web design principles and content management systems (CMS)
• Proficiency in social media platforms - e.g., Facebook, X (formerly Twitter), Instagram
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Demonstrate a strong understanding of current social and cultural norms and their potential impact on audience perception in order to prevent potential for negative backlash

Preferred

• Experience with graphic design and video editing is a plus