Responsibilities

• Creates a welcoming environment for all customers and staff that fosters equity, diversity, and inclusion by seeking to understand, respect, and value individual differences.
• Demonstrates tactful and conscientious service to people of all ages, races, abilities, cultures, and genders.
• Develops and executes a digital communications strategy for the Library District in coordination with the Communications Director. Understands community needs and customer desires in order to align digital communications activities with the Library District strategic plan.
• Produces, implements, and monitors digital marketing campaigns across digital networks.
• Develops and manages digital content on social media, websites, email marketing platforms, and in-library digital displays.
• Manages marketing for the main Library website based on WordPress platform: creating content and designing webpages, implementing best web practices, and occasional HTML/CSS coding.
• Identifies and evaluates digital marketing statistics and outcomes, using collected information and impact data to guide direction and support strategic communications. Analyzes data and produces reports on the Library’s social media platforms, email marketing, and Google Analytics to make recommendations on improving campaigns, engagement, and reach.
• Creates strategic internal and external communications that communicate the intended “brand” of the Library District in alignment with the Library District strategic plan.
• Provides photography and videography services as needed or requested by Library staff.
• Manages digital advertising in Meta Business Suite based on analytical results and Library needs.

Requirements

• Bachelor’s degree in Journalism, Public Relations, Marketing, Advertising, or a related field from an accredited college or university is required.
• Minimum of two years of experience in public relations, communications, or marketing fields is required.
• Ability to read, speak, and communicate in English fluently is required.
• Ability to read, speak, and communicate in Spanish fluently is desirable.

Preferred

• Spanish fluently is desirable.
• Conversational ability in other languages is desirable.

Benefits

• Classified Benefits Summary
• This position is eligible for Classified benefits