Canvas Credit Union logo
Canvas Credit Union

Digital Communications Specialist II

Lone Tree, CO (Hybrid)

$68K/yr – $78K/yrMid Level3+ years exp

Posted 3 months ago

Job Summary

Own digital channel strategy and execution across email, website, and member communications, turning data-driven insights into iterative improvements and cross-functional collaboration.

  • Own multi-channel plan and optimization for email, website, and digital touchpoints.
  • Partner with multimedia planning, creative, and product teams to drive content and channel performance.

Job Description

Responsibilities

  • This role drives the planning, execution and management of Canvas’ email marketing, website content, in-branch display, online and mobile banking platforms, and additional member communications channels.
  • Responsible for researching and implementing strategies to maximize current digital channel performance.
  • Leverage data and member insights to develop recommendations about iterative digital strategies.
  • Collaborate with the director of multimedia planning to continue to improve Canvas’ approach to digital channels with a focus on email marketing and website optimization Identify opportunities to innovate and make recommendations for implementing new media.
  • Coordinate the delivery of a wide range of marketing initiatives from planning to execution.
  • Collaborate with the creative services team on ideation of creative assets and maintaining brand standards and consistency across all forms of digital marketing. This includes member emails, the Canvas Credit Union website, Search Engine Optimization (SEO), and other digital marketing channels.
  • Collaborate with the senior digital marketing specialist, web development team, multimedia planning director, product owners and other stakeholders to execute on initiatives and projects associated with the digital member journey.
  • Work together with the creative team to leverage content to drive more digital connectivity with members and potential members.
  • Work closely with product teams and other stakeholders to develop content and explore untapped opportunities for improvement and optimization.
  • Responsible for maintaining brand standards, staying abreast of best practices and analyzing and researching evolving trends across various digital marketing channels.
  • Identify and track key performance indicators for each digital channel. Analyze performance results and produce monthly reports for each channel.
  • Ensure positive and effective relationships with Canvas team members, members, and business partners.
  • Consistently meet strategic organization goals and objectives.
  • Exhibit support for the organization’s goals, values, initiatives and cost control.
  • Comply with Bank Secrecy Act (BSA) and other compliance requests and requirements.
  • Follow all safety and security guidelines to properly safeguard member and organization assets.
  • Embrace ongoing education and learn/apply new skills and software applications.
  • Regular attendance and punctuality are essential functions of the job.
Canvas Credit Union logo

Canvas Credit Union

3.5 Glassdoor

We’re an eight-decade-old, Colorado-based credit union known for going all in for our members. Like, all in. We’re not the bank you’re used to, because we’re not a bank at all. We’re a people-over-profits, won’t-ever-apologize-for-it kind of place. We’re a transform-the-way-you-experience-financial-services-and-won’t-sleep-until-we-do kind of place. We’re committed to helping our members Live Well(er) in all facets of wellbeing, including physically, mentally, socially, and of course, financially. In fact, in 2020, we partnered with Filene Research Institute to measure Canvas members’ wellness compared to the average Coloradan. Canvas members scored higher than the average Coloradan in every single category of measured wellness. We’re a not-for-profit, state-chartered, member-owned financial cooperative. Our members are credit union owners, empowered with the ability to elect the volunteer Board of Directors, and to determine how their credit union is operated — and we wouldn’t want it any other way. Credit union earnings are returned to members in the form of higher savings rates and lower loan rates. We’ve been safe, secure, and insured since 1938, and we think we look pretty good for over 80 years old. Today, we have over $3.8 billion in assets and 284,000 dedicated members. Our members can access their accounts and conduct transactions at our 33 branches, as well as at over 200 CO-OP Shared Branches in Colorado. Plus, through our partnership with the CO-OP ATM network, our members have fee-free access to over 30,000 ATMs across the country.

Founded in 1938
Lone Tree, Colorado, USA
656 employees (38 in marketing)
www.canvas.org
58% recommend to a friend

Salaries

Posted range

$68K/yr – $78K/yr

Taken straight from the job posting.

See all Canvas Credit Union salaries

Marketing Team

Marketing Team Size
33 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
450.5K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
22.6%
Direct
74.4%
Referral
2.6%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~656

Recent News

Black Dragon Capital℠ Partners with Canvas Credit Union to Explore Innovative Technologies for Fintech
Apr 29, 2025 • PR Newswire
Canvas Credit Union logo

Digital Communications Specialist II

Canvas Credit Union · Lone Tree, CO · Hybrid