Responsibilities

• Channel strategy and audience growth
• Lead the execution and continuous improvement of Malala Fund's owned digital channel strategy across all platforms, ensuring alignment with organisational priorities, campaign calendars, and fundraising objectives.
• Bring deep platform expertise to inform content strategy, publishing cadence, audience engagement, and optimisation across Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Malala.org, and emerging platforms.
• Grow Malala Fund's global audiences through data-informed strategy, experimentation, social listening, and community management, using performance insights to strengthen engagement, advocacy, and fundraising.
• Anticipate platform trends, algorithm changes, and emerging formats, advising the organisation on opportunities to strengthen digital performance.
• Ensure Malala Fund's owned channels operate in close coordination with the public communications of our principals, identifying opportunities to amplify key moments of engagement and influence.
• Digital content execution and platform packaging
• Lead the end-to-end digital content pipeline—from creative briefing through publishing and distribution—ensuring all content is delivered with quality, consistency, and platform relevance.
• Manage and develop the Senior Creative Producer, providing clear direction, coaching, and feedback on platform-specific content and production priorities.
• Coordinate Malala Fund's digital publishing calendar in close partnership with global and country communications teams, Partnership Managers and the Development team to ensure content is strategically sequenced and optimised for audience engagement and fundraising.

Requirements

• 7–10 years of experience leading digital communications, social media strategy, audience engagement, or digital marketing, with a demonstrated track record of building engaged audiences and delivering measurable organisational impact.
• Demonstrated expertise across major social platforms—including Instagram, TikTok, YouTube, LinkedIn, X, and Facebook—with a strong understanding of platform-native storytelling, audience behaviour, analytics, and algorithmic trends.
• Experience developing and executing digital content strategies that have driven measurable audience growth, engagement, advocacy, fundraising, or brand awareness, including social-first content production across video, photography, graphics, and multimedia storytelling.
• Experience designing or supporting digital fundraising campaigns and understanding how digital communications contribute to supporter acquisition, donor engagement, and long-term audience growth.
• Strong analytical skills, with the ability to interpret performance data, identify opportunities, test new approaches, and translate insights into strategic recommendations.
• Experience managing external agencies, creators, platforms, vendors, partnerships, and budgets to deliver high-quality digital campaigns.
• Experience leading communications for a high-profile, mission-driven organisation, public figure, or brand where culture, storytelling, reputation, and public engagement intersect. This may include experience in media, journalism, advocacy, public affairs, purpose-led brands, international development, or other complex, public-facing organisations. Experience in international development is an advantage, but not required.
• Understanding of global issues and cultural contexts, particularly across the regions where Malala Fund works, with the judgement to navigate complex and sensitive issues through digital communications.
• Leadership and collaboration
• Experience managing and developing direct reports, creating an environment of trust, accountability, collaboration, and continuous learning.