Responsibilities

• Plan, create, and schedule weekly social media and email content, including advanced preparation and day-of execution of rapid response digital assets as cases develop
• Monitor and report on campaign-specific social media, email, and website analytics and use data to inform future strategies
• Develop and execute integrated organic and paid social media strategies to reach new audiences and grow reach, engagement, and conversions
• Manage and maintain JAC’s social media accounts, including publishing, monitoring, and community engagement
• Develop influencer campaigns and maintain relationships with content creators
• Develop and implement an integrated email marketing strategy aligned with client communications, advocacy, narrative change, legal decoding, and fundraising goals
• Build and deploy compelling email campaigns in EveryAction, such as newsletters, fundraising appeals, client updates, automated journeys
• Create audience segmentation strategies to deliver targeted and personalized content to different audience groups, such as directly impacted communities, advocates, clients and class members, and donors
• Maintain JAC’s contact database and audience segments, ensuring data accuracy, compliance, and integrity
• Strategize and execute list growth initiatives to increase the size and quality of our email audience, spokespeople, storyteller, and donor lists
• Stay current with social media trends and algorithm/platform changes, as well as best practices for contact data hygiene and compliance with data privacy regulations (e.g., CAN-SPAM, GDPR)
• Develop partnerships and engage with external stakeholders to develop long-term digital communications projects
• Ensure a cohesive, user-centered experience across all digital channels and campaigns
• Incorporate the narratives of directly impacted community members from JAC’s story bank into long-term digital strategy Provide additional copywriting, campaign support, and team coordination, including supervision and event participation as needed
• Coordinate with the Digital Director to ensure all digital assets are on-brand, high-quality, and ladder up to JAC’s overarching goals

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English Literature, or a related field
• 4+ years of professional experience in digital communications/marketing, with a focus on email marketing and social media management

Nice to Have

• Proficiency in Spanish preferred but not required
• Familiarity with immigrants’ rights or legal advocacy is preferred but not required

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Home office stipend
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources