Responsibilities

• Digital Strategy and Management (60%):
• Translates the Senior Director of Communications and Marketing’s digital communications strategy into an execution vision, defining how RFS’s digital channels will bring that strategy to life through concrete goals, campaigns, and tactics across email, paid media, social media, and website.
• Deploy RFS’s digital verticals to tell the story of our work and why it matters, working with the Communications Team, cross-departmentally, and with vendors—reviewing email copy, social media content, and graphic design assets and providing clear, substantive feedback to ensure quality and brand alignment; creating content as needed to set standards and stay close to what resonates, with the goal of moving audiences up the ladder of engagement.
• Implement digital strategies, projects, and processes to amplify RFS’s work and share impactful stories, collaborating with teams across RFS on email campaigns, paid media, and outreach initiatives aligned with RFS’s mission and priorities; adjusting and refining the strategy as needed
• Optimize RFS’s digital channels, including website, email, social media, and advertising, while coordinating with technology and recruitment teams for data alignment.
• Collaborate with key stakeholders across the programs, campaign, development, and technology teams to execute email campaigns, paid media, and supporting channels to drive outreach to our priority audiences, build RFS’s candidate pipeline, and meet other data and programmatic goals.
• Maintain RFS’s digital brand, messaging, and style across all platforms.
• Own the creation of website content and manage website updates with support from the tech department.
• Manage vendors and analyze metrics for performance improvement, providing recommendations for new opportunities.
• Respond to breaking news and support crisis communications as needed, proactively suggesting opportunities to leverage moments to further Run for Something’s goals.

Requirements

• At least 3 years of experience managing a multi-channel digital or communications program, with a strong track record of prioritization, project management, and taking initiatives from ideation through execution and post-campaign analysis, adjusting course as needed to meet goals.
• Strong experience executing multi-channel, data-driven digital and editorial communications strategies that integrate email, website content, digital advertising, and social media, with the ability to review and provide substantive editorial feedback on scripts, graphics, and video, and create content as needed to set quality standards.
• Demonstrated skills in managing complex projects end-to-end, coordinating with cross-functional teams and external partners, maintaining timelines, and giving stakeholders clear visibility into progress and results through project management tools (ie Monday.com) and regular reporting.
• Demonstrated ability to analyze campaign and engagement data to identify what’s working and what isn’t, share insights with the team, and translate data into concrete, actionable recommendations.
• Experience creating standardized processes, guidelines, and practices for CRM data management, email programs, and other digital verticals.
• Experience evaluating digital organizing practices and programs and providing recommendations, with a focus on increasing retention, engagement rates, and candidate endorsement application numbers.
• Proven experience contributing to a diverse, equitable, and inclusive environment, embodying Run for Something’s values (service, DEI, dignity, innovation, transparency) in all interactions and work.
• Excellent writing, editing, and verbal communication skills, with the ability to manage multiple priorities and pivot quickly in response to breaking news or changing organizational needs.
• Ability to work independently in a remote environment, maintain transparency in workflows, and demonstrate a proactive problem-solving mindset aligned with organizational goals.
• Proven ability to craft strategies for complex and sensitive topics.

Preferred

• Familiarity with HTML and enterprise CMS, such as content management systems like WordPress and the backend of websites
• Familiarity with P2P and broadcast SMS platforms
• Creative thinker with a knack for identifying obstacles and proposing solutions.
• Past experience managing consultants
• Experience with unionized work environments, including collaboration with unions or managing within collective bargaining frameworks, is a plus but not essential for this role.

Benefits

• Four-Day Work Week (learn more here)
• Unlimited Paid Time Off policy
• Platinum Medical Insurance (100% of premium covered for employees; 50% of premium covered for dependents)
• Dental and Vision Insurance (100% of premium covered for both employees and dependents)
• Professional Development Stipend
• Treat Yourself Stipend ($500 a year to do something that brings you joy)
• Equipment Stipend
• 401k
• Work from Home Stipend
• Cell Phone/Internet Stipend