Responsibilities

• Digital Shelf Excellence
• Lead the development and execution of best-in-class digital shelf content for Listerine across priority retailers, partnering with global, brand, customer, and agency teams
• Lead the creation and optimization of product detail page (PDP) content, including copy, imagery, video, and enhanced content that drive conversion while adhering to brand guidelines
• Provide timely, actionable feedback to creative agencies and internal partners throughout content development and approval processes.
• Ensure PDPs for all new product launches are executed on time, and partner with Legal, Regulatory, and R&D teams to ensure digital content meets all compliance requirements.
• Monitor execution and syndication to ensure content is updated and maintained consistently across priority customers and platforms.
• Lead the activation of ratings and reviews programs for new product launches to support consumer confidence and conversion.
• Performance Marketing & Digital Commerce Optimization
• Monitor Listerine sales, traffic, conversion, and share performance across Amazon, Walmart.com, Target.com, and other key digital commerce platforms on a weekly basis
• Translate performance data into actionable insights and recommendations to improve business results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 2-4 years of experience in brand management, digital marketing, eCommerce, digital commerce, shopper marketing, or related roles.
• Experience working with digital retail platforms, digital content, or performance marketing programs.
• Strong analytical skills with the ability to interpret sales data, performance metrics, and consumer insights.
• Excellent project management skills and experience managing project timelines, stakeholder alignment, approvals, and issue resolution to ensure on-time delivery.
• Strong written and verbal communication skills.
• Proven ability to collaborate effectively across cross-functional teams and external partners.

Preferred

• Experience working in Consumer Packaged Goods (CPG), healthcare, personal care, or oral care categories.
• Experience with Amazon, Walmart.com, Target.com, TikTok Shop, or other digital commerce platforms.
• Familiarity with digital shelf analytics, content syndication, ratings & reviews, and retail media platforms.
• Experience working with agencies and managing creative development processes.
• Understanding of eCommerce search, conversion optimization, digital measurement, and shopper behavior.
• Experience leveraging digital analytics and testing methodologies to improve business performance.

Benefits

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region
• *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.