Responsibilities

• Lead a team of digital campaign analysts to support email, SMS, and web communication strategies for both US and global ministries. This includes creating and deploying automated or triggered email and SMS workflows as well as creating ad hoc email marketing campaigns and campaign landing web pages.
• Assist in formulating ministry strategies to onboard new subscribers through lead magnets, website tra?ic, and paid advertisements, while also working to re-engage dormant subscribers to maintain email list hygiene.
• Lead and manage the production of email, SMS, and web marketing campaign deliverables for complex marketing programs, incorporating personalization and dynamic content aimed at ministry partner acquisition, cultivation, and reactivation.
• Lead consultations with stakeholders, both internal teams and external partnering agencies, to understand key campaign parameters and inputs, such as the target subscriber audience, program frequency, degree of personalization, and overall creative approach.
• Provide expertise and informed, data-backed recommendations to stakeholders regarding email, SMS, and web marketing strategies, best practices, and regulatory compliance.
• Utilize advanced analytics to implement campaign optimization strategies, including configuring and executing A/B tests.
• Build email templates and optimize the HTML/CSS to ensure compatibility across various email clients and device sizes.
• Develop campaign landing web page templates and optimize the HTML/CSS for compatibility across di?erent browser clients and device sizes.
• Report on email, SMS, and web campaign metrics and performance, including engagement and donation responses, and distribute these reports to stakeholders.
• Manage large projects by collaborating with technical experts to develop and test enhancements to digital marketing system capabilities.

Requirements

• Minimum of a 4-year bachelor's degree in Marketing (Operations), Information Systems, Data Analytics, or related field.
• A minimum of 5 years of experience in building, deploying, and supporting digital marketing campaigns (preferably in Salesforce Marketing Cloud) and campaign landing web pages.
• An equivalent combination of education and experience may be considered.

Benefits

• Find your purpose: Join a Global Movement Impacting the World for Jesus.
• Comprehensive Compensation & Benefits Package for full-time employees.
• Retirement Savings: 403B plan with matching contributions for qualifying salaried roles and lump sum contributions for hourly roles, helping you plan for your future.
• Paid Time Off & Holiday Pay to support your work-life balance.
• Paid parental leave: 2 months for mothers and fathers
• Health Coverage: 98% paid Medical and Dental Insurance for employees, 50% paid for dependents.
• Life Insurance: Basic life insurance provided, plus the option to purchase Voluntary
• Term Life Insurance (VTL) for self and dependents.
• Spiritual Growth and Development Opportunities: Quarterly paid half-day with the Lord, team spiritual development.
• Meaningful Work: Make a lasting impact on the lives of those you serve, while working with a supportive and collaborative team.