Digital Campaign Coordinator - Ignite Pro
Dallas, TX (Remote)
$45K/yr – $50K/yrEntry Level1+ years expFull time
Posted 3 days ago
Job Summary
Own the digital campaign lifecycle from pre-sale to post-sale, coordinating campaigns, data-driven optimization, and client communications, while collaborating with sales, ops, and Creative Services.
- Coordinate objectives and KPIs with sales and ops
- Guide campaign setup and optimization across DSPs
- Lead client check-ins and provide actionable insights
Job Description
Responsibilities
- The Digital Campaign Coordinator acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists in client meetings, creating proposals, and partnering with internal teams to ensure a smooth campaign launch, and ongoing client support and campaign optimization. Success in this role comes in the form of accelerated sales and reduced campaign cancellations.
- Pre-Sale
- Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies.
- Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner.
- Create or review proposals based on Ignite Pro media mix rules
- Participate in client needs analyses (CNAs) and pitches.
- Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
- Respond to inquiries within 24 hours and provide actionable insights.
- Management and input of Lumina workflow tasks and details.
- Post-Sale
Requirements
- Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
- Exceptional Communicator. Experience taking the lead in interdepartmental projects.
- Experience with digital ad messaging best practices (does not build the ads)
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
- 1+ years experience in digital advertising
- 4-year college degree or comparable work experience required
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.
Salaries
Posted range
$45K/yr – $50K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
7
Traffic Signals
Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%
Headcount Trend
Current headcount: ~202








