Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
• Define and evolve the long-term asset management strategy as volume and channels grow
• Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests
• Build and enforce tagging systems, file-naming conventions, and folder/category structures
• Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date, making the DAM searchable in the language the team actually uses
• Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers (e.g., marketplace parent and child item numbers) and the exact placement or image slot it fills, particularly where multiple strengths, sizes, flavors, bundles, or packaging versions exist
• Build naming rules that generate the file name each channel requires, including formats that don't allow spaces, dashes, or underscores
• Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content
• Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates
• Set and maintain user permissions and security protocols to protect sensitive content

Requirements

• Bachelor's degree in a related field, or equivalent practical experience
• 5-7 years of experience in digital asset management, digital library/media management, or a closely related function
• Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
• Demonstrated experience building (not just maintaining) taxonomy, naming conventions, and governance processes
• Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them (e.g., Amazon, HSN/QVC, Social Media, Email)
• Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
• Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations
• Strong organizational skills and high attention to detail
• Comfortable working cross-functionally and training non-technical users
• Experience in a consumer brand, CPG, or e-commerce environment preferred

Preferred

• Brandfolder proficiency preferred

Benefits

• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance