Responsibilities

• Plan, implement, and manage digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads.
• Conduct comprehensive keyword research to identify high-impact search terms for paid search campaigns.
• Manage marketing campaign budgets efficiently while monitoring media performance analytics to ensure optimal spend allocation.
• Utilize SEO tools and Google Tag Manager to enhance campaign targeting, tracking, and conversion optimization efforts.
• Analyze web analytics data using Google Analytics and other tools to generate detailed reports on campaign performance and user behavior.
• Collaborate with cross-functional teams to develop media planning strategies that align with overall marketing objectives.
• Continuously optimize campaigns through A/B testing, bid adjustments, and audience segmentation to improve click-through rates and conversions.

Requirements

• Proven experience in performance marketing with a focus on paid search (SEM) and social media advertising.
• Strong proficiency in managing PPC campaigns using Google AdWords, Bing Ads, Microsoft Ads, and DoubleClick.
• Skilled in web analytics reporting with tools like Google Analytics and experience with SEO tools for organic growth strategies.
• Demonstrated ability to manage budgets effectively within a search marketing or digital advertising role.
• Familiarity with digital marketing channels including affiliate marketing, media buying, and media performance analytics.
• Knowledge of marketing analytics techniques such as pivot tables in spreadsheets for data-driven decision making.

Preferred

• Experience working within e-commerce environments or managing large-scale marketing campaign budgets is preferred.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance