Responsibilities

• Build creative, compelling campaigns to implement across multiple digital platforms
• Develop and optimize search marketing campaigns across multiple search engines
• Manage and optimize Google Ad and Grant accounts
• Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns
• Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals
• Strategize and execute creative testing strategies to identify the most effective ads and techniques to various audiences
• Produce reporting and analyze results
• Maintain ongoing reports for client programs
• A/B test and continually measure performance

Requirements

• Minimum years of experience required: 2
• In the following areas: Search marketing, display media and paid social
• Online advertising fundamentals, including encouraging conversions via effective promotions on different platforms
• Making data-driven decisions using analytics, A/B testing, campaign reports and dashboards
• Understanding of online advertising metrics
• Understanding of advertising platforms including Facebook Business Manager, Google Analytics, Google DoubleClick, and Google Ads
• Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
• Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

Benefits

• A starting salary range of between $60,000 - $66,000, with performance evaluations and review of salary at least annually
• Participation in our Employee Stock Ownership Program (ESOP), which allows every employee-owner to share in the growth and prosperity of the company
• Employer-sponsored and paid core benefits: Health (multiple carrier options), Dental, Life Insurance, Short and Long-Term Disability, Employee Assistance Program (EAP), employer-matching FSA dollars
• 35% employer share of cost for dependent health insurance
• Additional optional benefits with employee share of cost: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan
• 401(k) with automatic employer-sponsored contributions equal to 3%
• Equalized profit sharing
• Paid Time Off, including: 13 company holidays, Early release every Friday and on days preceding company holidays, Vacation time – starting at 15 days per year, Sick Leave – 1 day per month, Personal time – 3 days per year, Paid Parental Leave – 8 weeks, Volunteer Leave – 3 days per year
• Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff-directed corporate donations
• Access to industry conferences & professional development opportunities
• A remote-first work environment with access to offices for local staff (Berkeley | DC)