Responsibilities

• Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for Games, ensuring work supports awareness, consideration, conversion and retention goals.
• Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.
• Translate in-product experiences and key feature benefits into clear, marketing assets that deepen engagement and drive habitual product use.
• Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
• Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
• Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
• Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
• Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative.
• A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
• High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
• Fluency with design and motion tools such as Figma, and Adobe Creative Suite, with files that support iteration, collaboration and production.
• Hands-on motion and animation experience in After Effects.
• Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
• Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels authentic.

Preferred

• A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
• Experience working in video editing software and a working knowledge of on set video production for social channels.
• A belief in the value of journalism to people and society, and genuine curiosity about our work and company — ideally, you enjoy reading, watching and listening to New York Times journalism and products, and are an active player of Games.
• Interest in exploring new tools and workflows — including emerging AI production tools — to improve both efficiency and creative quality.
• B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio that demonstrates comparable design training and craft.