Responsibilities

• The Communications Lead will develop and execute a comprehensive digital marketing and social media strategy that advances Design Lab's engagement and targeted growth in support of Design Lab's mission.
• Engages target audiences through effective digital marketing channels and proactively leverages innovative online techniques and programs to ensure the lab is maximizing its online presence in support of strategic initiatives.
• Creates and implements a comprehensive strategy across social media channels (Facebook, X, Instagram, LinkedIn and YouTube) to promote and strengthen Design Lab's brand.
• Develops and implements solutions for a wide range of issues that impact communications processes.
• In collaboration with Director, develops a comprehensive marketing, communications and advertising strategy for the Master of Design (MDES) and future degree programs.
• Oversees, trains and provides work direction to the communications student interns.
• Other duties within scope of description.

Requirements

• Degree in communications, computer science, international relations, public policy or a related field, or equivalent combination of education and experience.
• Excellent technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs. Experience with Google and Microsoft suites, Adobe Creative Suite, and other business and digital media tools.
• Strong demonstrated knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Strong demonstrated knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
• Strong ability to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Strong demonstrated experience in end-to-end digital storytelling including photo, graphic, and video production optimized for multi-platform publishing, audience engagement, and digital communications channels.
• Proven ability to work both independently and as a team member. Ability to coordinate multiple assignments, prioritize work, function effectively under deadline pressure, and fulfill assignments on schedule. Ability to maintain confidentiality.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.