Deputy Head of Marketing

Responsibilities

• Lead marketing plan delivery, ensuring alignment with the marketing and communications strategy and GCA business priorities.
• Lead on insight and evaluation reporting to ensure effective performance, aligned with the Government Communication Service evaluation framework.
• Work collaboratively with senior colleagues across GCA to ensure all marketing meets objectives, managing and mitigating any risks.
• Provide strategic marketing and branding counsel to ensure the GCA brand and reputation is protected and enhanced.
• Lead and guide team members, manage performance to ensure a high-performing team, and support staff development through regular feedback.
• Collaborate with wider marcomms leadership team to ensure an effective content strategy, aligned to brand strategy, marketing channel strategies and the GCA business plan.
• Oversee agency management ensuring high quality performance, adherence to contract terms and on time, on budget delivery.
• Ensure all creative outputs reflect the GCA brand through a robust peer review process, managing and mitigating issues that may arise.
• Keep up to date with and implement, as appropriate, new digital marketing tools, techniques and channels to support marketing objectives and strategy.
• Work with the Head of Marketing to manage the marketing budget with a focus on low cost and no cost activity, applying robust spend controls that ensure best value.

Requirements

• Line manager experience / capability: demonstrable experience of leading a team, overseeing resourcing and mentoring individuals to support growth and professional development.
• A proven track record of delivering high-impact marketing activity: managing multiple priorities to meet business needs and achieve objectives.
• Strong strategic thinking and planning skills: ability to translate marketing strategy into operational results evidenced by robust evaluation and performance reporting.
• Digital marketing: proven experience of developing and leading effective digital marketing channels and content strategies.
• Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt style to the audience.

Benefits

• Alongside your salary of £59,877, Government Commercial Agency contributes £17,346 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
• Valuing our people:
• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6)
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
• Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.