Demand Marketing Manager

Loughborough, Leicestershire, UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

Job Summary

Own planning and delivery of integrated marketing campaigns across digital channels, align messaging with ICPs and landing pages, create campaign assets with AI-assisted tools, and ensure smooth lead handoffs to Sales Development.

  • Lead integrated campaigns across digital, email, events and content syndication
  • Coordinate with Paid Media to align ads and landing pages with ICPs and hand leads to Sales Development

Job Description

Responsibilities

  • Support the planning and delivery of integrated marketing campaigns across digital, email, events and content syndication to generate qualified leads.
  • Work closely with our Paid Media Lead to align adverts and landing pages with our ideal customer profiles so that our messaging feels consistent and relevant.
  • Create and manage content such as email campaigns, social posts, imagery in Canva and other campaign assets, using AI tools like Copilot to speed up content creation and reporting.
  • Track performance across the marketing funnel, share insights and support smooth lead handovers to our Sales Development team.

Requirements

  • Experience in B2B technology or software marketing and creating clear, engaging content.
  • Confidence using digital channels like email, social media and paid advertising, with an understanding of account‑based marketing.
  • Hands‑on experience with Canva and an interest in using AI tools to improve efficiency and insight.
  • Comfort working with marketing tools such as automation platforms and customer relationship systems like Marketo or Salesforce.

Preferred

  • If you don’t tick every box but you’re eager to learn, we’d still love to hear from you.

Benefits

  • On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you.
  • Two charity days allocated to support a cause that matters to you.
The Access Group logo

The Access Group

3.7 Glassdoor

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 9,700 people, continuously driving product innovation and customer service excellence.

Founded in 2009
Loughborough, England, GBR
7.1K employees (357 in marketing)
67% recommend to a friend
83% CEO approval

Marketing Team

Marketing Team Size
227 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Private Equity, 4 years ago

Funding History

  • Jun 2022
    Private Equity • $1.3B
  • Apr 2018
    Corporate Round
  • Mar 2011
    Private Equity • $79.9M

Traffic Signals

Monthly Visitors
339.2K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
49.5%
Direct
34.8%
Referral
12.5%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.1K

Recent News

The Access Group logo

Demand Marketing Manager

The Access Group · Loughborough, Leicestershire, UK · Remote