Demand Generation Specialist, Events & Operations

Palo Alto, CA (On-site)

$72K/yr – $162K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Owns end-to-end event planning and execution to drive regional and high-visibility programs, aligning with business goals and lead targets while coordinating with sales, procurement, and logistics teams.

  • Lead generation and onboarding through channel events
  • Manage centralized event calendar and cross-team coordination
  • Support DIY enablement kits and post-event analysis

Job Description

Responsibilities

  • Lead the planning and execution of major events, ensuring they align with strategic business goals and lead generation targets. This includes venue management, vendor coordination, logistics, and post-event analysis
  • Collaborate closely with the channel sales team to manage regional level events, enhancing product awareness and driving increased Certified Installer onboardings and installations
  • Owns the end-to-end channel event request process (intake, prioritization, stakeholder communication) and maintains a centralized event calendar for internal transparency
  • Serve as a critical support partner for Tesla’s highest-visibility Tier 1 events, working alongside event leads to keep complex, high-stakes programs running smoothly from planning through execution and wrap-up
  • Plan and support distributor events and Installer roadshows, ensuring all logistical aspects are covered from setup to tear down. This also includes ensuring leads are efficiently captured and funneled into existing nurturing programs
  • Deploy and manage new DIY enablement kits that support event execution at a local level by the sales team, providing all necessary materials, branding, and procedural guidelines
  • Handle the ongoing management of team PO requests, ensuring all events, swag and sponsorships are adequately resourced with minimal budget variances

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field, or equivalent experience
  • Minimum of 5+ years of experience in event management, marketing operations, or a similar role
  • Proven experience in managing both large-scale and smaller, targeted events
  • Strong project management skills, with proficiency in event planning software
  • Excellent communication and negotiation skills
  • Ability to work under pressure and manage multiple projects with tight deadlines
  • Proficient in Microsoft Office Suite; familiarity with CRM systems

Benefits

  • Medical plans > plan options with $0 payroll deduction
  • Family-building, fertility, adoption and surrogacy benefits
  • Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
  • Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
  • Company paid Basic Life, AD&D
  • Short-term and long-term disability insurance (90 day waiting period)
  • Employee Assistance Program
  • Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
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Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003
Austin, Texas, USA
79K employees (5,337 in marketing)
56% recommend to a friend
57% CEO approval

Salaries

Posted range

$72K/yr – $162K/yr

Taken straight from the job posting.

See all Tesla salaries

Marketing Team

Marketing Team Size
4,261 (5% of company)
Median Career Experience
11 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$20.1B
Last Raise
$783M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $783M
  • Sep 2023
    Grant • $159.6M
  • Aug 2023
    Grant • $231.8K

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Monthly Google Ads Budget
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Traffic Source Mix
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47.5%
Direct
46%
Referral
4.2%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~79.5K

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Demand Generation Specialist, Events & Operations

Tesla · Palo Alto, CA · On-site