Responsibilities

• Participate in and help govern GTM strategy — not just execute against it
• Build fluency in the logistics industry: its language, buyers, and sales cycles
• Keep a finger on the pulse of the market and feed insights back to the sales team
• Own logistics-specific messaging and proof points on the website
• Build out LinkedIn content and broader digital presence, drawing inspiration from competitors in the space
• Run mass email and automated campaigns that contribute directly to qualified pipeline
• Prioritize A/B testing and measured iteration over defaulting to paid social
• Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards
• Build and optimize landing pages, conversion flows, and nurture sequences, including segmentation and deliverability
• Research and recommend which conferences are worth attending

Requirements

• 5+ years of hands-on B2B demand gen experience, ideally in SaaS or enterprise software, with a proven track record of building qualified pipeline
• Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability)
• Working knowledge of HubSpot (workflows, lifecycle stages, lead routing, campaign attribution, reporting dashboards) and the ability to keep CRM data clean
• Experience building and optimizing landing pages, conversion flows, and managing multiple creative workstreams to ship on time
• Experience or strong interest in event/field marketing — researching conferences, managing logistics, and handling sponsorships
• A bias toward rigorous measurement and A/B testing over defaulting to paid social spend
• Active daily use of AI tools across research, writing, campaign planning, and data analysis
• Comfort operating strategically as well as operationally

Preferred

• Experience or interest in the logistics industry specifically
• Existing relationships with logistics media, influencers, or industry figures
• Experience connecting AI tools, APIs, or agents to automate marketing workflows
• Hands-on experience building custom AI agents (prompt engineering, tool use, multi-step orchestration)
• Involvement in product marketing: positioning, messaging, launch content, or sales enablement
• End-to-end webinar management experience
• Basic to intermediate SEO knowledge; GEO/AIO experience in LLM-driven search environments
• Background in or exposure to agentic AI, banking, insurance, fintech, or logistics marketing

Benefits

• Direct impact on how the company scales and delivers multi-million-dollar enterprise transformation deals
• Competitive compensation with an early-stage equity package
• Work alongside an ambitious leadership team driving category creation in enterprise AI
• Collaborative, fast-paced culture with room to grow and make an impact