Responsibilities

• Plan and execute marketing activity aligned to the CX & Collaboration practice marketing plan, supporting pipeline growth across new business acquisition, account expansion and customer cross-sell opportunities.
• Own the end-to-end delivery of integrated demand generation campaigns and programmes, from briefing and planning through to execution, optimisation and performance reporting.
• Create and manage multi-channel nurture programmes designed to engage buying groups, accelerate opportunities through the sales funnel and improve conversion at each stage of the buyer journey.
• Deliver targeted campaigns to drive engagement within priority accounts, vertical markets and Ideal Customer Profiles (ICPs), using intent data and market insights to inform activity.
• Plan and execute a range of customer and prospect-facing events, including industry exhibitions, executive roundtables, webinars, hospitality and Gamma-owned events.
• Analyse campaign, pipeline and engagement performance, providing regular reporting and recommendations to optimise results and maximise return on marketing investment.
• Develop a strong understanding of Gamma's CX & Collaboration portfolio, value propositions and go-to-market messaging to support campaign development and content creation.
• Collaborate with sales teams to ensure timely lead follow-up, nurture progression and alignment between marketing activity and commercial priorities.
• Present campaign plans, activity updates and performance insights to Enterprise Markets stakeholders and wider marketing teams where required.

Requirements

• Demonstrable experience in a B2B marketing role, with a proven track record of planning and delivering integrated demand generation campaigns that drive engagement, lead generation and pipeline growth.
• Experience marketing technology solutions or services, ideally within telecommunications, customer experience, contact centre, collaboration, cloud or wider B2B technology sectors.
• Commercially minded, with the ability to interpret campaign, engagement and pipeline data to make informed decisions and recommendations.
• Experience using CRM and marketing automation platforms, such as Salesforce, Pardot (Account Engagement), Marketing Cloud Next or similar.
• Excellent written, verbal and presentation skills, with the ability to create compelling marketing content and messaging for a range of audiences.
• Strong stakeholder management skills, with the ability to build effective working relationships across sales, product, vendor and marketing teams.
• Confident working with data, audience segmentation and campaign reporting; with strong Excel skills.
• Experience planning and delivering webinars, virtual events, exhibitions or customer events as part of an integrated demand generation programme.
• A proactive, organised and results-oriented approach, with the ability to manage multiple projects and priorities simultaneously.

Preferred

• Demonstrable experience in a B2B marketing role, with a proven track record of planning and delivering integrated demand generation campaigns that drive engagement, lead generation and pipeline growth.
• Experience marketing technology solutions or services, ideally within telecommunications, customer experience, contact centre, collaboration, cloud or wider B2B technology sectors.
• Commercially minded, with the ability to interpret campaign, engagement and pipeline data to make informed decisions and recommendations.
• Experience using CRM and marketing automation platforms, such as Salesforce, Pardot (Account Engagement), Marketing Cloud Next or similar.
• Excellent written, verbal and presentation skills, with the ability to create compelling marketing content and messaging for a range of audiences.
• Strong stakeholder management skills, with the ability to build effective working relationships across sales, product, vendor and marketing teams.
• Confident working with data, audience segmentation and campaign reporting; with strong Excel skills.
• Experience planning and delivering webinars, virtual events, exhibitions or customer events as part of an integrated demand generation programme.
• A proactive, organised and results-oriented approach, with the ability to manage multiple projects and priorities simultaneously.

Benefits

• 25 days annual leave + birthday
• Subsidised private medical insurance
• 5.1% matched pension contributions
• Enhanced parental leave
• Life assurance and Income protection
• Share save and incentive plans
• Electric Vehicle and Cycle scheme
• Employee discounts
• Volunteer day