Responsibilities

• Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives.
• Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans.
• Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution.
• Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities.
• Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution.
• Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities.
• Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness.
• Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy.
• Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership.
• Apply testing methodologies and continuous optimization practices to improve program outcomes.

Requirements

• 8+ years of B2B demand generation, integrated marketing, growth marketing, or related experience.
• Demonstrated success executing demand generation programs that drive engagement, pipeline growth, and business results.
• Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices.
• Experience analyzing campaign performance and using data to drive optimization decisions.
• Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams.
• Strong project management, communication, and stakeholder management skills.
• Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience with account-based marketing strategies and platforms, including 6sense.
• Experience with Marketo, Salesforce, and modern demand generation technologies.
• Familiarity with marketing attribution, funnel analytics, and pipeline reporting.
• Travel required: Up to 10%