Responsibilities

• Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets
• Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline
• Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes
• Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting
• Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI
• Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards
• Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities
• Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams
• Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns

Requirements

• Native German speaker with full professional proficiency in English (required)
• 3–5 years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector
• Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS
• Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution
• Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication
• Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking
• Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly
• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
• Experience working with agencies or media partners is beneficial