Demand Generation Executive

Leeds, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and execute end-to-end marketing support including campaigns, content creation and demand generation while partnering with sales to drive account priorities and growth.

  • Coordinate campaigns and content creation across channels
  • Support account priorities and customer engagement with the sales team
  • Track performance and extract insights to inform actions

Job Description

Responsibilities

  • Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
  • Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
  • Managing and scheduling digital content across channels including LinkedIn, email and website platforms
  • Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
  • Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
  • Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
  • Developing compelling customer-focused messaging that translates technical solutions into clear business value
  • Supporting the planning and delivery of events, exhibitions and customer engagement activities
  • Conducting market, customer and competitor research to identify trends, opportunities and areas for growth

Requirements

  • Strong written communication skills with the ability to create professional, engaging and customer-focused content
  • Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
  • Excellent organisational skills and attention to detail
  • Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
  • Ability to manage multiple priorities and deliver to deadlines
  • A proactive mindset with a willingness to learn, develop and contribute new ideas

Preferred

  • Degree in Marketing, Business, Communications or a related discipline
  • Experience within a demand generation, marketing, sales support or bid environment
  • Familiarity with CRM systems, email marketing platforms, analytics tools or campaign management software
  • Interest in B2B marketing, customer engagement, sales enablement or business development

Benefits

  • 25 Days Holiday + Bank Holidays with an option to buy/sell days
  • Pension with a leading provider and up to 8% employer contribution
  • Personal Wellbeing and Volunteer Days
  • Private Medical Insurance
  • Life Assurance
  • Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
  • Flexible benefits to choose from inc: Dental Insurance, Gym Membership, Travel Insurance, Tax Free Bikes
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NG Bailey

4.1 Glassdoor

Founded in 1921, NG Bailey has grown from a small electrical contractor into an award-winning, industry-leading group of companies. As a family-owned business with a proud heritage, we are committed to creating exceptional environments for both present and future generations.With offices, sites, and manufacturing facilities across the UK, we work closely with clients, supply chains, and communities across a wide range of sectors in the built environment and infrastructure services industry.Our team of around 3,500 people is at the heart of our business. We operate responsibly and sustainably, with environmental and social priorities shaping our approach. Our commitment to innovation and excellence ensures we consistently deliver projects to the highest standards.

Founded in 1921
Leeds, England, GBR
4.9K employees (216 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
76 (2% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
30.3%
Direct
13%
Referral
9.6%
Social
47.2%

Headcount Trend

Current headcount: ~4.9K

Recent News

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Demand Generation Executive

NG Bailey · Leeds, UK · Hybrid