Responsibilities

• Act as the trusted digital advisor to the OEM’s Dealer body, conducting program performance reviews, vendor recommendations, and overall digital consultative services that drive improvements in the Dealers' sales and service business
• Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM, and Google AdWords
• Work independently while keeping the management team advised on accomplishments
• Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
• Stay up to date on the latest digital trends and align dealers with the program's digital products and services
• Conduct regular reporting on digital performance metrics with the goal of identifying opportunities within Dealers and Zones
• Understand cross-tier program benefits and communicate these with dealers
• Engage and educate our Dealer body on Digital Marketing Strategy and best practices:
• Have an in-depth knowledge of lead management and customer communication processes
• Drive efficiencies in dealer process and best practices to increase sales and participation in the program

Requirements

• Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
• 3- 5+ years working in the automotive industry, with some time in automotive digital marketing companies preferred
• General understanding of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting, or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people
• Self-starter with the ability to manage multiple projects
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
• Ability to deliver instructions clearly and concisely, providing the proper materials and documentation when necessary
• Excellent verbal and written communication skills and confident in group presentations
• Identify risk and work with other leaders and internal groups to resolve conflicts