Data & Enablement Marketing Manager at Publicis Sapient | Chicago, IL

Publicis Sapient

Data & Enablement Marketing Manager

Chicago, IL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing enablement by building scalable resources and training for GTM teams, aligning product messaging, and optimizing content using data.

Own and maintain enablement assets and the internal content repository
Must-have: 5+ years in marketing enablement or product marketing
Standout: Cross-functional training and data-driven content optimization

Job Description

Responsibilities

Create, maintain, and optimize marketing enablement resources including playbooks, documentation, templates, and product messaging
Own the internal marketing content repository, ensuring materials are current, well-organized, and easy to find
Partner with Product Marketing Managers to understand enablement needs and translate them into scalable resources
Support the creation of enablement materials such as competitive battle cards, case studies, demo scripts, and product playbooks
Work cross-functionally with creative and communications partners to produce high-quality, on-brand assets
Enable marketing, sales, and go-to-market teams through training sessions on product launches, feature updates, and new messaging
Analyze performance and usage data using tools such as Adobe Analytics, Salesforce, Hotjar, or similar platforms
Develop and maintain dashboards to track content usage, campaign performance, and optimization opportunities
Translate data insights into clear recommendations and action plans to improve marketing effectiveness
Work closely with product marketing, sales, and go-to-market teams to ensure alignment and consistency

Requirements

5+ years of experience in marketing enablement, product marketing, or a related role
Strong understanding of enablement best practices, content strategy, and knowledge management
Proven ability to work proactively and independently with minimal supervision
Strong analytical skills and comfort working with marketing technology and performance data
Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms
Excellent cross-functional communication and stakeholder management skills
Experience supporting product marketing teams or working with product documentation preferred
Collaborative mindset with the ability to operate effectively in a team-based environment

Preferred

Experience in B2B and B2C marketing strategies.
Knowledge of AI-driven marketing solutions and predictive analytics.
Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
Experience in managing global marketing campaigns and working with diverse teams.

Benefits

An inclusive workplace that promotes diversity and collaboration.
Access to ongoing learning and development opportunities.
Competitive compensation and benefits package.
Flexibility to support work-life balance.
Comprehensive health benefits for you and your family.
Generous paid leave and holidays.
Wellness program and employee assistance.

Publicis Sapient

3.6 Glassdoor

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.

Founded in 1990

Boston, Massachusetts, USA

26K employees (1,315 in marketing)

publicissapient.com

68% recommend to a friend

81% CEO approval