Responsibilities

• Create, maintain, and optimize marketing enablement resources including playbooks, documentation, templates, and product messaging
• Own the internal marketing content repository, ensuring materials are current, well-organized, and easy to find
• Partner with Product Marketing Managers to understand enablement needs and translate them into scalable resources
• Support the creation of enablement materials such as competitive battle cards, case studies, demo scripts, and product playbooks
• Work cross-functionally with creative and communications partners to produce high-quality, on-brand assets
• Enable marketing, sales, and go-to-market teams through training sessions on product launches, feature updates, and new messaging
• Analyze performance and usage data using tools such as Adobe Analytics, Salesforce, Hotjar, or similar platforms
• Develop and maintain dashboards to track content usage, campaign performance, and optimization opportunities
• Translate data insights into clear recommendations and action plans to improve marketing effectiveness
• Work closely with product marketing, sales, and go-to-market teams to ensure alignment and consistency

Requirements

• 5+ years of experience in marketing enablement, product marketing, or a related role.
• Strong understanding of enablement best practices, content strategy, and knowledge management.
• Proven ability to work proactively and independently with minimal supervision.
• Strong analytical skills and comfort working with marketing technology and performance data.
• Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms.
• Excellent cross-functional communication and stakeholder management skills.
• Experience supporting product marketing teams or working with product documentation preferred.

Preferred

• Experience in B2B and B2C marketing strategies.
• Knowledge of AI-driven marketing solutions and predictive analytics.
• Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
• Experience in managing global marketing campaigns and working with diverse teams.

Benefits

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.