Data Analyst (£60-70,000) London Hybrid - Flexible 2/3 days per week office or less) at Brand Potential | London, UK | £60K/yr – £70K/yr

Data Analyst (£60-70,000) London Hybrid - Flexible 2/3 days per week office or less)

London, UK (Hybrid)

£60K/yr – £70K/yrMid Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own and evolve analytics implementations and reporting programs across client ecosystems, driving KPI frameworks, dashboards and data quality improvements through collaboration with data and tech teams.

Lead analytics strategies aligned to client objectives and account goals
Define KPI frameworks and reporting structures to enable insight-led decisions
Build and automate dashboards while ensuring scalable, connected analytics workflows

Job Description

Responsibilities

Audit analytics implementations, reporting environments and measurement frameworks.
Lead analytics strategies aligned to client and account objectives.
Define KPI frameworks and reporting structures.
Support performance reporting, attribution analysis, funnel analysis and audience insights.
Assess data quality, identify inefficiencies and recommend improvements.
Design and maintain dashboards using Looker Studio, Power BI and related tools.
Improve reporting efficiency through automation and single-source-of-truth initiatives.
Support warehouse-to-dashboard reporting and connected marketing technology ecosystems.
Produce tracking briefs, implementation plans, QA documentation and stakeholder guidance.
Clearly communicate technical concepts and recommendations to non-technical audiences.

Requirements

4+ years' experience in digital analytics, data analytics or measurement strategy.
Ideally agency experience working across multiple clients in parallel.
Strong hands-on experience with analytics implementation, tracking and troubleshooting.
Experience auditing analytics ecosystems and developing reporting frameworks.
Knowledge of GTM, SQL, APIs, web services and data integrations.
Experience working with CMS, CRM, CDP and wider marketing technology ecosystems.
Strong stakeholder management and client-facing communication skills.
Strong understanding of tracking restrictions caused by browser privacy changes, consent requirements and platform limitations, including how these affect reported performance.
Knowledge of GDPR and e-Privacy
Right to Work in the UK. We are unable to provide visa sponsorship for this role.

Brand Potential

At Brand Potential, we start with a simple belief: Every brand has potential waiting to be released. But it won’t be unlocked with the old agency model. Today needs a new approach. Not just another agency. Not a massive consultancy. A partner.We’re a collective of experts. Specialists in insight and innovation, strategy and design, PR and activation, content and advertising, digital and technology, media and commerce. Each discipline is strong alone, but more powerful connected.From agencies we take speed, craft and imagination. From consultancies we take rigor and partnership. We are the best of both worlds. Built for what brands need today to shape tomorrow. Because the future belongs to those who connect what others keep apart. Human ingenuity and machine intelligence.Commerce and creativity.Performance and brand. We are Brand Potential. Partners in Possibility.

Founded in 2010

London, England, GBR

87 employees (23 in marketing)

www.brandpotential.com