Responsibilities

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.
• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
• Partner with cross-functional teams to deliver consistent and connected customer experiences.
• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.
• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Requirements

• Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
• Experience supporting or executing customer communications across digital channels.
• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

Preferred

• Salesforce Marketing Cloud is preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave ( US benefits overview )