Responsibilities

• Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
• Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
• Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
• Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
• Mentor and support team members while helping establish scalable lifecycle marketing best practices.

Requirements

• Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
• Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and customer insights into practical, measurable marketing actions.
• Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.
• Excellent project management, communication, and prioritization skills.
• Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous.