CTV & YouTube Media Buyer
USA (Unknown)
Salary Not AvailableMid Level
Posted 10 days ago
Job Summary
Own and optimize cross‑platform video campaigns across Vibe, Amazon DSP/Prime Video, and YouTube, leading strategy, execution, optimization, and reporting for CTV, streaming video, and YouTube initiatives.
- Drive audience, budget, and bid strategies to maximize qualified leads, conversions, CPA, and ROAS.
- Collaborate with marketing and creative teams to test audiences, messaging, and landing pages while implementing accurate tracking and attribution.
Job Description
Responsibilities
- Audit, manage, and optimize existing campaigns across Vibe, Amazon DSP/Prime Video, and YouTube
- Plan and launch new CTV, streaming video, and YouTube campaigns
- Develop audience, geographic, contextual, keyword, placement, and retargeting strategies
- Manage budgets, pacing, bids, reach, frequency, and campaign delivery
- Test audiences, creative, messaging, campaign structures, and landing pages
- Optimize campaigns toward qualified leads, conversions, CPA, and ROAS
- Implement and validate pixels, conversion tracking, and attribution
- Monitor campaign performance and identify opportunities to improve or scale
- Prepare clear reports covering results, insights, and recommended actions
- Collaborate with Brello’s marketing and creative teams
Requirements
- Proven, hands-on experience managing Vibe CTV campaigns
- Proven experience managing Prime Video campaigns through Amazon DSP
- Proven experience managing YouTube campaigns through Google Ads
- Strong understanding of CTV, streaming video, and YouTube advertising
- Experience managing meaningful advertising budgets
- Strong knowledge of targeting, tracking, attribution, and conversion measurement
- Ability to analyze campaign data and make informed optimization decisions
- Ability to take over active accounts with minimal ramp-up time
- Strong attention to detail, ownership, and budget accountability
- Clear written and verbal communication skills
Preferred
- Experience generating leads or customer acquisitions through CTV and YouTube
- Experience connecting ad exposure to website visits, leads, and conversions
- Familiarity with Google Tag Manager, Google Analytics 4, and platform pixels
- Knowledge of video-ad creative specifications and performance best practices
- Experience managing campaigns across multiple brands or clients
- Agency or performance-marketing experience
At Brello, we are pioneering a revolution in personalized health and wellness. We believe in the power of biological understanding, transformative education, and cutting-edge science to create lasting and meaningful change in your life. Our approach is about more than just sustainable weight loss it’s about fostering an optimal quality of life.
Marketing Team
Marketing Team Size
5 (31% of company)
Median Career Experience
7 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
190.4K
Traffic Source Mix
Search
47.4%
Direct
43%
Referral
2.7%
Social
6.3%
Paid
0.3%
Headcount Trend
Current headcount: ~16

