Responsibilities

• Work with the Brand and Campaigns team to create fresh, engaging and effective email creative and content for campaigns
• Develop insightful creative and content briefs
• Ensure all email communications and supporting digital content are aligned with brand guidelines, tone of voice and the retail calendar
• Set up and broadcast email campaigns, accurately selecting campaign audiences, implementing Google Analytics
• Set up and implement the annual email calendar in line with the national retail calendar, identifying opportunities to enhance customer engagement through relevant content, personalisation and automated communications
• Support the delivery and maintenance of campaign, weekly and monthly reporting
• Deliver the email marketing test & learn programme in collaboration with the CRM team, testing new creative, content, audiences, personalisation, automation and other opportunities to improve performance
• Identify key customer segments, developing and implementing strategies for maximising engagement and revenue
• Contribute to the continued evolution of our CRM and digital capabilities, bringing ideas and curiosity to how we can improve customer engagement, content and processes as new technologies and ways of working develop
• Support all aspects of the Customer Data Platform to ensure the system is optimised with high quality data

Requirements

• Strong analytical skills
• Good copywriting skills
• Excellent communication skills
• Attention to detail
• Some previous experience in a similar CRM/email marketing role in a fast paced, commercially focused business
• Ability to work to deadline in a fast-paced environment
• A working knowledge of marketing and email marketing terminology and practise
• Proficiency in Outlook, Word, and Excel
• Creative flair and commercial acumen
• Experience of databases

Benefits

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards