Senior CRM Retention Executive (9 Month Fixed Term Contract) at Twinkl Educational Publishing | UK | £35K/yr – £45K/yr

Senior CRM Retention Executive (9 Month Fixed Term Contract)

UK (Remote)

£35K/yr – £45K/yrSenior Level3+ years expContract

Posted 2 months ago

Job Summary

Own CRM evolution across global and local markets with migration of campaigns, ongoing template and copy improvements, and AB testing tied to CLTV and churn, while collaborating with product, commercial, and local marketing to drive growth.

Align global CRM strategy with local teams and localisation.
Drive AB testing and analytics to improve CLTV, churn, and conversion.
Migrate campaigns to an external provider and optimize automation and journeys.

Job Description

Responsibilities: Align global CRM strategy with local teams and ensure localisation informs execution.
Responsibilities: Drive AB testing and experimentation with analytics to assess impact on CLTV, churn, and conversion.
Responsibilities: Migrate campaigns to an external provider and optimize automation and customer journeys.

Twinkl Educational Publishing

2.1 Glassdoor

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.

Founded in 2010

Sheffield, England, GBR

1.4K employees (848 in marketing)

www.twinkl.co.uk

22% recommend to a friend

16% CEO approval