Senior CRM Executive

Chester, Cheshire West and Chester, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 days ago

Job Summary

Lead and optimize CRM programs across multiple brands, owning calendars and lifecycle journeys, building campaigns in Klaviyo, and driving engagement and retention through data-driven testing while collaborating with Marketing, Data & Analytics, and external partners.

Own the CRM calendar and key lifecycle journeys
Build automated journeys and campaigns using Klaviyo with data-led optimization
Collaborate across Marketing, Data & Analytics, and agencies

Job Description

Responsibilities

Own and optimise the Owner CRM calendar and key lifecycle journeys
Build and deliver campaigns and automated journeys using Klaviyo
Manage audience segmentation, targeting and campaign quality across multiple brands
Use data, insight and testing to improve engagement, conversion and retention
Work closely with Data & Analytics, Marketing and external partners
Support lead generation activity and campaign delivery with our third-party agency
Share learnings and champion best practice across CRM and Regional Marketing
Deputise for the CRM Manager when required, building your leadership experience

Requirements

Strong hands-on CRM experience, including automated journeys and campaign optimisation
Experience with an enterprise ESP or marketing automation platform, ideally Klaviyo
Understanding of multi-channel marketing, including email, SMS/WhatsApp, mobile apps and direct mail
Strong data and analytical skills, with experience using insight to improve performance
Good understanding of email deliverability, consent, preference management and UK GDPR
Confident stakeholder management and experience working with external agencies or suppliers
Experience in travel, tourism or hospitality , working across multiple brands, B2B or full-lifecycle sales campaigns is a bonus. HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great.

Preferred

Experience in travel, tourism or hospitality , working across multiple brands, B2B or full-lifecycle sales campaigns is a bonus
HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great

Benefits

Annual bonus scheme
33 days holiday (+ up to 5 extra with long service)
Option to purchase extra holiday days if you wish
A day off for your birthday
Two paid volunteering days per year
Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
On-site gym & Chester HQ parking
Hybrid & flexible working
Health cash plan, wellbeing discounts, and 24/7 mental health support
Training & development pathways

Forge Holiday Group

Forge Holiday Group is one of the UK’s leading holiday companies, bringing together market-leading brands Sykes Holiday Cottages, Forest Holidays, and Bachcare. Collectively, these brands boast more than 100 years of combined experience and an incredible range of more than 30,000 accommodation units, including properties across the UK and New Zealand. Rather than offering a one-size-fits-all experience, Forge Holiday Group curates unforgettable escapes for holidaymakers to help people feel at home and make great memories, wherever they choose to travel.

Founded in 2023

172 employees (26 in marketing)

www.forgeholidays.com