Responsibilities

• Support our clients on day-to-day delivery of CRM marketing Campaigns and Automations within a variety of ESPs (Braze, MarketingCloud, Iterable, Customer.io), which may include building emails, data segmentation, building journeys, launching campaigns, etc.
• Manage Campaign content calendars on behalf of our clients based on their products/services, events, promotions, etc.
• Leading on accounts and building relationships with clients.
• Curate ideas and plan for ‘always on’ A/B testing plans to improve client Campaigns.
• Assess our client’s current CRM strategy to make recommendations on how we can improve this in a way that will lead to a direct uplift in email metrics and ROI.
• Assess opportunities to improve tailored content and personalisation with communications.
• Assist on reporting for clients and interpreting results to inform CRM strategy.
• Proofing communications to ensure the highest standard, including checking all links, proofreading copy, and checking mobile/device rendering.

Requirements

• Minimum 4+ years’ experience in CRM marketing.
• Strong organisation and time-management skills, as well as meticulous attention to detail.
• Technical understanding and experience using ESPs.
• A background in the strategy side of CRM.
• Good understanding of dynamic content and personalisation.
• Experience with A/B testing of communications.
• Familiarity with HTML/CSS

Preferred

• Experience working with multiple ESPs platforms.
• Experience working across multiple international territories.
• Previous experience working within an agency.