CRM & Loyalty Marketing Manager

Horncastle, Lincolnshire, UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 15 hrs ago

Job Summary

Own and drive our digital strategy across WordPress sites, CRM and lifecycle marketing, loyalty initiatives, automation, paid media, SEO, and performance analytics.

  • Own the WordPress platforms and digital roadmap
  • Lead CRM, loyalty, email journeys and automated campaigns

Job Description

Responsibilities

  • Own and develop our WordPress websites and digital roadmap.
  • Lead our CRM and lifecycle marketing strategy.
  • Launch and optimise our new loyalty programme.
  • Build automated customer journeys and email campaigns.
  • Manage paid media across Google and Meta alongside agency partners.
  • Drive SEO, website optimisation and performance reporting using GA4.
  • Manage our gift voucher platform and ecommerce campaigns.
  • Use customer insight and analytics to improve digital performance and guest loyalty.
  • Create digital content and support wider marketing campaigns.
  • Manage digital projects and external suppliers.

Requirements

  • Experience managing WordPress websites.
  • CRM and lifecycle marketing expertise.
  • Paid media experience across Google and Meta.
  • Strong analytical and project management skills.
  • Excellent communication and copywriting abilities.
  • A full UK driving licence and willingness to travel.

Benefits

  • 33 days annual leave (including bank holidays).
  • Up to 50% discount off food across all our hotels and 50% off accommodation
  • Annual stay for £1 offer
  • Employee assistance programme and wellbeing support
  • Career development opportunities within a growing hotel group.
  • A varied role working across multiple unique hotels.
  • Supportive team and a great working environment.

Marketing Team

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1

CRM & Loyalty Marketing Manager

The Coaching Inn Group · Horncastle, Lincolnshire, UK · Remote