CRM & Marketing Automation Manager at InMotion Ventures | London, UK | £40K/yr – £45K/yr

CRM & Marketing Automation Manager

London, UK (On-site)

£40K/yr – £45K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Own the end-to-end Salesforce Marketing Cloud email program across two brands, including journeys, data management, and deliverability, with a roadmap that links onboarding, opt-in improvements, and cross-brand customer comms.

Own automated journeys and live journey optimization in SFMC Journey Builder.
Lead data extraction from Salesforce CRM, build data extensions, and manage audience segmentation for Pivotal and THE OUT.

Job Description

Email campaign execution
Own all email sends across both Pivotal and THE OUT, covering transactional and promotional campaigns
Manage scheduling in line with campaign strategy - ensuring all content, links, UTMs, and assets are complete and signed off before deployment
Collaborate with the graphic designer & copy writer on email design and with our SFMC implementation partner on technical journey builds
Automated journeys
Design and build promotional and transactional email journeys end to end in Salesforce Marketing Cloud Journey Builder
Manage and optimise live journeys, monitoring performance and bringing forward recommendations for improvement
Own the development roadmap for Marketing Cloud, including High Tech Onboarding journeys, opt-in rate improvements, and THE OUT Unlocked expansion into customer comms journeys
Brief and QA technical builds with our external SFMC implementation partner
Audience segmentation & data management

Manage email targeting across key Pivotal segments including active members, lost opportunities, lost leads, and paused customers
Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions
Coordinate on the creation of new or custom segments for THE OUT where sends go beyond the standard subscriber list
Maintain data hygiene across all audience lists and segments, proactively flagging quality issues

Push notifications & SMS
Coordinate THE OUT push notifications for key moments including holidays and product launches
Manage SMS communications within Pivotal transactional journeys, ensuring copy accuracy and correct timing

Performance, deliverability & reporting
Produce monthly email performance reports covering open rates, click-through rates, and overall performance for single sends and automated journeys across both brands
Review hard and soft bounced emails weekly, escalating failed transactional emails to the appropriate teams for follow-up

InMotion Ventures

InMotion Ventures is the investment arm of JLR. Since 2016 we’ve been one of Europe’s most active corporate investors.Not content with standing still, our thesis and operating model have changed over time, adjusted to ensure we deliver on the promises we make to the exceptional companies we back.Today, we invest globally in climate, industrial and enterprise technologies at the application, infrastructure and deep tech levels.We give founders the greatest chance of success through a unique combination of up to £2M in patient capital, domain expertise, operational experience, strategic resources, and partnership opportunities with one of the world’s leading OEMs.

Founded in 2016

London, England, GBR

22 employees (1 in marketing)

www.inmotionventures.com