CRM & Loyalty Manager at Côte Brasserie | London, UK | £45K/yr – £50K/yr

CRM & Loyalty Manager

London, UK (Hybrid)

£45K/yr – £50K/yrMid LevelFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own loyalty and CRM across restaurant and ecommerce, shaping retention and app experiences with data-driven journeys that boost engagement and value.

Growth through loyalty: acquisition, adoption and value tied to the app and guest experiences.
Lifecycle journeys: welcome, pre-visit, post-visit, win-back and reactivation flows across multi-channel triggers.
Data-driven optimization: segmentation, governance, testing, and measurement that lift engagement and revenue.

Own and evolve our customer retention strategy across restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back.
Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection.
Work closely with Brand and Marketing teams to develop compelling, insight-led communications that feel relevant, timely and unmistakably Côte.
Design and refine automated guest journeys—from welcome and pre-visit experiences to post-visit engagement, win-back campaigns and reactivation flows.
Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value.
Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact.

Proven experience managing CRM and loyalty programmes within a customer-focused brand.
Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies.
Experience building personalised, data-driven customer journeys using triggers, segmentation and behavioural insight.
A solid understanding of campaign governance, contact strategies and high-volume multi-channel communications.
A naturally curious mindset, with a passion for testing, optimisation and continuous improvement.
Equal strengths in both creativity and performance-driven marketing.