Responsibilities

• Assisting in delivering a CRM strategy and roadmap that supports Hertility's growth plans, with a focus on activating and retaining customers and increasing lifetime value
• Assisting planning and delivery of BAU campaigns and CRM work for the Brand, B2B, Customer Service and product teams
• Becoming an expert in CRM technology (we use Braze) and ensuring we are constantly innovating how we communicate with our audience, and making the most of new features and updates in Braze and the wider CRM space
• Executing end-to-end multi-channel CRM journeys to continually engage and retain customers throughout their lifecycle, such as upsell, cross-sell, re-engagement and loyalty flows
• Assisting in planning and implementing journeys and CRM requirements for product launches and feature releases
• Testing and learning using A/B and multivariate testing across creative, copy, send time and cadence, ready to gather learnings and share these with the wider team
• Analysing data to determine ways to optimise performance to improve conversion and retention
• Reporting on performance and learnings
• Getting to know our customers using research, feedback and engagement data, with a view to improving our segmentation strategy
• Reporting on, and improving CRM KPIs

Requirements

• Fiercely passionate about women’s health and hands-on Braze experience - you've owned campaign production end-to-end, run experimentation, built automations, and kept a CRM running properly.
• Junior/mid-level experience with a genuinely sharp eye for detail.

Benefits

• Paid training and onboarding onto Hertility platforms and ways of working.