Digital Executive - Search Optimisation

London, UK (Hybrid)

£35K/yr – £40K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the SEO strategy across technical, content, and performance workstreams, partnering with agencies to elevate search visibility and AI‑driven search initiatives.

Collaborate with the SEO agency on technical recommendations, content optimization, and performance reporting
Prioritize SEO‑related technical tickets and ensure best‑practice on‑page optimization
Deliver keyword‑led insights and SEO‑informed content briefs to shape content strategy

Job Description

Responsibilities

Search Optimisation (SEO, Social Search & AEO/LLM)
Partner closely with our SEO agency to support ongoing deliverables, including technical SEO recommendations, content optimisation projects, and performance reporting.
Support the Digital Product team by helping prioritise SEO‑related technical tickets and ensuring best‑practice on‑page optimisation.
Contribute to content strategy by delivering keyword‑led insights, user intent analysis, and SEO‑informed content briefs.
Monitor and analyse SEO performance metrics (e.g., keyword positions, impressions, organic sessions, CTR) using tools such as Google Search Console, GA4, and third‑party SEO tools.
Identify technical SEO issues, raise them with developers or external partners, and track resolution through to completion.
Support the SEO agency in developing and evolving our AI‑driven / LLM‑optimised strategy.
Stay up to date with changes in search behaviour, including GenAI search surfaces and social search trends (TikTok & Meta).
Support our social agency in the implementation of our Social Search strategy.
Produce clear, insightful weekly and monthly performance reports across organic channels, including KPIs, trends, commentary, and optimisation opportunities.

Requirements

A minimum of 2 years' experience in a similar role
Strong interest in SEO, search behaviour, and AI‑driven search technologies
Confident analysing data and extracting actionable insight
Excellent organisational skills with the ability to manage multiple deadlines
Clear communicator, comfortable collaborating with agencies and internal teams
Experience with Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
Understanding of content optimisation, keyword research, and on‑page best practice
Familiarity with CMS platforms and basic HTML
Awareness of AEO/LLM trends and AI search developments
Ability to work effectively with cross‑functional teams and agency partners.

iQ Student Accommodation

4.1 Glassdoor

Every day, iQ Student Accommodation provides the best home-from-home environment from which 35,000 university students can confidently make the most of the opportunities open to them. We believe that the right setting helps them to learn, flourish and to make the most of their time at university. As one of the largest providers of student accommodation in the UK, we operate over 85 sites in 29 locations, with our most recent development having just opened in Glasgow City Centre. Our residents join us from all over the UK and from over 120 different nations. We put students first – delivering a range of safe, well-located and high quality accommodation. We believe that the right environment is important in how students experience university – not just through the quality of their rooms or the proximity to the university campus, but in the way students feel whilst they are living in the accommodation. This belief is at the centre of the business, and we build the student experience around it. We make it as easy as possible for students to make new friends by creating a sense of community through building design, leisure facilities, events and shared study and relaxation spaces. Parents have peace of mind knowing that we provide safe, comfortable and well-maintained environments for their children, including having management or security staff onsite around the clock. We are a more than 550-strong team, with headquarters in London and Manchester, and we are proud of our commitment to developing truly customer-centric teams – it’s why are so focused on building a winning team and culture, and investing in innovative training. Our dedicated site teams across the UK mean that we have a deep local understanding of our markets. With unrivalled training and passionate teams who enjoy having fun, it’s a very exciting time to join us.

Founded in 2007

London, England, GBR

480 employees (32 in marketing)

www.iqstudentaccommodation.com

1% recommend to a friend

1% CEO approval