Responsibilities

• Own a portfolio of retained accounts, from strategy through to execution
• Run local SEO programmes for single and multi-location clients: Google Business Profile, map pack, citations and local page architecture
• Plan and brief content, then produce or edit it to a publishable standard
• Handle technical work: crawls, indexation, internal linking, redirects, cannibalisation and URL restructures
• Build off-site authority through link acquisition, shareable content and digital PR
• Help clients surface in AI search, where a growing share of people now start their research and where visibility works differently to traditional organic
• Investigate the messy problems: visibility drops, traffic leaks and ranking behaviour that does not add up
• Be part of the pitching process for new business, whether that is the research behind a pitch, building an audit, or joining the pitch itself

Requirements

• Content strategy and topical authority, with the editorial judgement to spot thin or generic output and fix it
• AI search visibility (GEO, also called AEO): you understand how large language models surface and cite content
• Diagnostic thinking: you investigate a problem rather than running a standard audit checklist
• Local SEO, including multi-location
• Technical SEO across crawls, indexation, internal linking, redirects and cannibalisation
• Data fluency across Ahrefs, Semrush, Google Search Console and GA4
• Off-site authority: link acquisition, shareable content and digital PR
• Confident client communication, written and on calls
• Self-management in a remote, no-team setup

Preferred

• Ability to build: front-end site builds, or shipping things with Claude Code, Codex or similar
• Comfortable with APIs and MCPs: pulling data programmatically from tools like Ahrefs, Google Search Console and GA4
• Python or other scripting

Benefits

• 4pm finish every Friday, all year round. Not a summer perk, just how we work
• 25 days holiday plus bank holidays
• £1,000 annual training budget, plus one industry conference a year with travel covered
• Flexibility around family life. School runs, appointments and caring responsibilities are worked around, not apologised for
• Hardware provided based on what you need: laptop, screens, keyboard, mouse and headset
• Workplace pension
• Fully remote, with optional office space in Mill Hill, north London for anyone who wants it