Responsibilities

• Draft, design, and deploy engaging, audience-tailored communication content, email campaigns, and automated text workflows for undergraduate, graduate, and degree-completion populations, adhering to copy, tone, and strategic direction set by enrollment leadership.
• Build and schedule CRM communication features—including Deliver campaigns, automated message workflows, SMS outreach, and event communications—integrating approved written content into responsive templates.
• Utilize CRM template tools and drag-and-drop editors to build visually responsive, mobile-optimized email layouts. Set up routine communication populations using data queries, filters, and dynamic Liquid syntax to render tailored content blocks automatically.
• Collaborate closely with the admissions operations team and enrollment leaders to align technical data workflows, content production schedules, and message timing with key milestones across the recruitment cycle.
• Partner heavily with the University Marketing and Communications team to translate creative content, messaging assets, and campaign layouts into functional CRM communication workflows.
• Assist the leaders of Undergraduate and Graduate Admission by executing tailored recruitment campaigns, deadline reminders, and population-specific message tracks.
• Act as a dependable bridge between creative marketing intent, admissions recruitment schedules, and operational CRM execution.
• Ensure all CRM-generated emails, text messages, and landing pages adhere strictly to Hamline University's brand guidelines, tone, and visual standards.
• Conduct rigorous quality assurance and proofing for all communication logic, hyper-links, target populations, and layout formatting prior to deployment.
• Monitor delivery metrics, open rates, and click-through rates, assisting the AVP with compiling regular data reports to help evaluate communication effectiveness.

Requirements

• Proficient computer literacy and technical aptitude with a strong willingness and capacity to train extensively on advanced higher education CRM systems (Slate preferred).
• Strong capability to design visually appealing layouts and execute edits using content management systems, drag-and-drop design builders, or standard email marketing tools.
• Strong collaborative and interpersonal skills, with a proven capability to communicate effectively across diverse internal teams (operations, marketing, and recruitment leadership).
• Excellent written communication and storytelling skills, with demonstrated experience writing clear, engaging content for marketing or student recruitment communications.
• Exceptional proofreading, editing, and formatting skills, with meticulous attention to detail and narrative brand alignment.
• Strong organizational and time-management skills, with the ability to handle simultaneous tasks and meet clear production deadlines.
• Critical thinking and problem-solving skills, with a focused attention to data accuracy and testing protocols.
• Bachelor’s degree from an accredited institution.
• 1+ years of experience in higher education admissions, marketing, communications, or a general administrative operations role.
• Demonstrated hands-on experience using a database system, marketing platform, or CRM (e.g., Slate, Salesforce, etc.) to look up information, pull lists, or send communications.

Preferred

• 2+ years of experience within a college admissions framework directly building and testing communications inside Slate CRM.
• Experience working in a private, liberal arts university setting.
• Proven success managing shared project request queues involving multiple creative and operational stakeholders.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short- and Long-Term Disability
• Critical Illness and Hospital Indemnity
• 403(b)
• 403(b) matching
• Paid Time off, including vacation time, paid holidays and safe and sick leave time off
• Employee assistance program
• Flexible spending account (FSA)
• Health savings account (HSA)