CRM Business Analyst

Pearl River, NY (Hybrid)

$70K/yr – $80K/yrFull time

Posted 2 weeks ago

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Overview Note: This position is Hybrid to Pearl River, New York. We are seeking a CRM Business Analyst to support the design and delivery of practical, high-impact CRM solutions, with Salesforce as our primary platform. This role partners with Sales, Client, Operations, and cross-functional teams to translate business needs into clear, structured requirements that improve CRM usability, adoption, and business processes. This is a growth-oriented role for an early-career Business Analyst (2-4 years experience) who is eager to build capability in discovery, requirements definition, and delivery coordination. The role operates with increasing independence over time as experience and capability develop. This position is part of the Global CRM Solutions team and reports to the SVP, Global CRM & Business Solutions. As a member of a close-knit, collaborative team, you will have the opportunity to work across regions and brands, gaining exposure to our global business operations while contributing to meaningful initiatives that impact multiple markets. Responsibilities Discovery & Requirements Participate in and progressively lead discovery sessions to understand workflows, pain points, and decision needs Document current-state and future-state business processes Translate business needs into clear user stories, requirements, and acceptance criteria Ensure requirements are structured, testable, and aligned to intended business outcomes Solution Development Support Partner with Salesforce administrators to clarify functional intent during solution design Support refinement discussions and resolve requirement questions during build Assist with user acceptance testing (UAT) and release readiness activities Planning, Intake & Coordination Support management of a centralized CRM intake and backlog process Assist in tracking CRM initiatives, timelines, scope, and dependencies Contribute to prioritization and backlog review meetings Ensure work items are clearly defined before entering delivery Adoption & Continuous Improvement Support efforts to reduce reliance on spreadsheets and manual processes Help ensure delivered solutions are practical and usable for end users Qualifications 2-4 years of experience in a Business Analyst, Operations Analyst, or similar analytical role Experience documenting business processes and writing structured requirements Strong analytical and problem-solving skills Demonstrated ability to gather input and facilitate structured discussions Strong organizational skills and attention to detail Effective written and verbal communication skills Experience working with CRM, sales, or operational systems (Salesforce preferred) Experience with collaboration and project tools such as Asana, Jira, Miro, or similar platforms a plus Comfortable learning and adopting new technologies to improve documentation quality, analysis, and workflow efficiency Development & Growth This role is designed for a developing Business Analyst who is motivated to grow into greater ownership of discovery, prioritization, and solution design over time. With coaching and mentorship, the successful candidate will progressively take on increased responsibility in leading initiatives independently. Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this role is $70,000 - $80,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers an extremely competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Active International logo

Active International

AdvertisingServices

Marketing team

189

Employees

713

Headquarters

Pearl River, New York, USA

Founded

1984
Active International, the corporate trade leader for nearly four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase.

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