Responsibilities

• developing and customizing Zoho CRM and other Zoho applications
• creating automated workflows for client intake, lead management, case management, follow-up, and internal operations
• building dashboards, forms, and reporting tools
• integrating our websites, CRM, email, scheduling, and other business applications
• supporting marketing automation, including email campaigns, audience segmentation, lead tracking, campaign attribution, web forms, and performance analytics
• helping improve lead-generation and conversion workflows and use available data to identify opportunities to improve marketing effectiveness
• identifying and implementing practical AI solutions (AI-assisted client communication, intelligent data entry and classification, information retrieval, workflow triggers, internal knowledge tools, and other applications)
• website updates and development of client-facing tools, including interactive forms, pricing and quote tools, and integrations that transfer website data into Zoho and initiate automated workflows

Requirements

• Proven experience with CRM platforms including Zoho One
• Solid technical skills in JavaScript, HTML/CSS for customizing email templates and landing pages; familiarity with web analytics reporting is essential
• Strong knowledge of multichannel marketing strategies with hands-on experience managing email campaigns across various platforms
• Expertise in data analysis using SQL or other data analytics tools to interpret campaign performance metrics and inform decision-making
• Demonstrated ability to work collaboratively across teams in a fast-paced environment while managing multiple projects simultaneously
• Excellent understanding of digital marketing performance monitoring techniques such as attribution modeling and demand generation tactics within B2B contexts
• Strong communication skills with the ability to translate technical concepts into actionable insights for non-technical stakeholders

Benefits

• Flexible schedule