Own creator-driven video program for MPU, 2-3 original videos weekly, and drive audience growth on TikTok through distribution and mentoring.

• In collaboration with MPU leadership, identify opportunities in the news cycle to work with creators and produce content with substantive and original angles on current topics;
• Oversee production of 2-3 original vertical videos by creators per week, including: workshopping pitches, refining scripts, and giving feedback to editors during post-production;
• Draft engaging social media copy, titles, and text on screen to complement these videos and maximize viewer interest;
• Collaborate with the social media team on distribution strategy for creator videos, including identifying crossposting opportunities;
• Analyze and report out contributor content metrics, including impact on MPU’s audience growth and viewership, on a weekly basis;
• In collaboration with the Creator Talent Lead, train and mentor new and existing creators in best practices for video production, editorial alignment, storytelling and other skills;
• Ensure a high standard for accuracy, timeliness, and relevance to MPU’s audience for all creator-driven content;
• Work with teammates to conceptualize and execute strategies to grow More Perfect Union’s audience, especially on TikTok;
• Manage and negotiate contracts for creator projects and manage influencer-related communication;
• Identify trends and campaigns in the creator space that align with MPU’s mission and translate observations into action;