Responsibilities

• Translate Waymo's autonomous driving tech into clear, human-centered brand narratives and campaigns.
• Lead high-visibility campaigns across TV, OOH, print, experiential, and fast-moving paid social and digital content.
• Own verbal brand standards and write/review copy to ensure emotional resonance and brand alignment.
• Collaborate with agencies and production partners to translate briefs into scalable creative strategies.
• Build scalable creative systems and modular templates for fast, localized digital campaigns without sacrificing craft.

Requirements

• 10+ years of experience in brand creative, copywriting, or creative direction with a portfolio showing mastery in traditional and digital mediums.
• 5+ years of direct people management experience leading multi-disciplinary creative teams.
• Proven track record of end-to-end integrated campaigns across channels, from awareness to performance and conversion.
• Strong storytelling and communication skills, able to distill complex tech into clear consumer messaging.
• Experience integrating design and verbal systems into scalable, polished creative work.
• Online portfolio showcasing distinctive, metrics-driven campaign creative and adaptable writing across formats.

Preferred

• Experience expanding and scaling a consumer brand internationally with cohesive global standards.
• Performance marketing and DTC creative mindset with rapid testing to optimize copy, conversion, and pipeline growth.
• Exceptional communication and presentation skills to pitch bold directions to senior leaders.
• Stakeholder and executive management skills with a track record of resolving conflicting visions.
• Advanced fluency with Generative AI and AI-assisted tools to accelerate ideation and personalization at scale.

Benefits

• Waymo employees are eligible to participate in discretionary annual bonus, equity incentive plan, and generous company benefits program.